Online Marketing Guide

Keeping pace with the latest customer trends, technological advancements, and platform updates can be a full-time job, even for seasoned marketing professionals.

However, for busy leaders and business owners, achieving tangible results remains paramount. Ultimately, marketing efforts should translate into increased sales (ROAS), ideally exceeding the invested resources and demonstrating a positive ROI year-over-year.

This guide simplifies the complexities of digital marketing, providing insights and guides to key elements of online marketing.

It equips you with the essential knowledge to make informed decisions without getting bogged down in technical details.

The report includes:

• The marketers calendar: 2024/25 big events
• Social media platform usage by age group
• Short form video, is it a necessity?
• Optimal digital campaign sequencing
• Explained: Earned, Owned and Paid media
• Be ‘best’, not ‘cheap’
• YouTube Shorts, Instagram Reels & TikTok
• How Paid and Organic can ‘boost’ each other

This guide is perfect for:

• Busy ecommerce store owners
• SEOs
• Social Media marketers
• Online Content Creators starting out
• Marketing leaders with responsibilities encompassing marketing, online content, seo, social media and search
• Partnership managers
• General managers who want to know more about online marketing but are too afraid to ask
• Sponsorship managers
• Marketing planners
• Go-To-Market strategists and planners